Logo is the most powerful marketing tool known, it’s the ultimate mental shortcut to a product or company. The power of the logo lies in its visual nature. Studies have shown that people recognize and relate to images faster than text. Logo development is not only an art, but a science and companies are known to pay thousands of dollars for a good one. And now, get ready to be surprised!
Logos, as you all know, play are a major part of branding. A good logo can help the masses associate and identify your product or service. This is precisely why logos go through vigorous designing and redesigning stages to communicate the brand they’re representing well.
Of course, there are those that don’t do so well as the meaning behind them somehow gets lost. For the ones that do their job successfully, you can’t help but marvel at how ingenious the design is and how they convey meaning with the use of space and symbols. That is if you know what they mean or what to look out for.Here are most famous logos that you see almost every day and may not have realized their hidden double meaning. Enjoy!
Apple – Tale of Adam and Eve
If you consider the apple had something to do with Newton’s law of gravity, then you’re absolutely wrong. However, if you deem that the Apple logo had to do with the origin tale of Adam and Eve, then you guessed precisely. The logo of Apple symbolizes the forbidden fruit from the “Tree of Knowledge” in the Garden of Eden.Despite the original logo for Apple highlighted an image of Sir Issac Newton, the father of gravity is not truly the idea why the fruit was selected to portray the computer firm. The logo has a fairly simple explanation as the name of the company is Apple and that’s the reason the logo is in the shape of an Apple. There is also meaning behind the bite mark which is there to give the logo scale, otherwise, people might confuse it for a cherry.
Google – A Touch of Green
The Google logo might appear quite basic on the exterior, after all, it’s merely the company’s name in a neat, vivid font. But when you begin supplementing the colors, you might notice something is lacking in it. The Google logo has four primary colors in a row since it’s broken by a secondary color. The three colors such as red, yellow and blue are given to the logo simply to show that they don’t work by the rules and are also a kind of playful without making the symbol massive.
To indicate that, they just used simple letter and colors. But, there is something else with the logo. Apart from the three colors, you might have observed green L at the end that throws the whole primary color scheme out the window. The green color was actually added as a way to reveal the public that Google is a little unique than other companies. The four-color scheme represents Google’s objective to be an innovator, not a brand that does what’s expected.
Sony VAIO – Analog & Digital
VAIO is Sony’s brand line for its laptops. The logo is not just a stylized brand name but indicates to turning analog waves into a digital form too. Sony Vaio brand sells computers, laptops and tablets and they chose a logo that would both represent their past and reach towards the future.The Vaio logo combines imagery from both analog and digital electronics into one single element. The “VA” portion is in the shape of an analog waveform while the “IO” depicts the digits one and zero, which are nothing but, Input and Output and are generally used as binary codes.
The 1937 and current Toyota logo was chosen from 27,000 entries that were submitted to a public competition. The winner of the 1937 competition was a design incorporating the three Japanese katakana letters for “Toyoda” in a circle. This car manufacturer’s logo is telling much more than we see at the first glance. Toyota officials said that the three overlapping ovals on American vehicles “symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota’s technological advancement and the boundless opportunities ahead.” And possibly even more impressive, if you look even closer at the overlapping ovals, you’ll see the word “Toyota” spelled out.
Toblerone is a kind of widely loved and legendary triangular Swiss chocolate with honey and almond nougat. Owned by Mondelez International, Toblerone was started in Bern, Switzerland, a city famously historically associated with bears. Now let’s take a closer look at the logo’s mountain. You will see a bear in the shadows across the mountain. Cool, right?
At first glance, you’ll see the face’s “nose” is an “L” and the outline of the “face” is a “G.” But if you look a little closer, you will see the dark red logo for LG Electronics looks like a winking face. Some people have even noted a similarity between LG’s logo and a modified Pacman.
FedEx logo is one of the most creative and interesting ones. Their company’s logo is probably one of the best-known in the world of “hidden image” logos. If you look closely you will see the arrow between the letter ‘E’ and ‘X’, in the negative space, which represents the company’s forward-thinking ways and outlook towards the future. The logo’s designer, Lindon Leader, said, “The arrow could connote forward direction, speed, and precision, and if it remained hidden, there might be an element of surprise, that aha moment.” The design has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stone magazine.
There are two main meanings of this famous logo. First one is that arrow looks like a smiley face meaning that Amazon’s main goal is to make their costumers happy. The another is even more interesting: as you can see, the arrow is pointing from the A to the Z. This represents the fact that Amazon has a large variety of items to provide, from A to Z.
BMW’s logo colors come from the Bavarian flag, which is blue and white. Their logo is derived from the Rapp Motor Works’ logo, which is very similar. It is commonly thought that the logo represents the blades of a spinning propeller, due to their aviation history and an ad created in the 1920s.
Google’s image editing and sharing site do not only represent a camera shutter. Oh no. Its name Picasa is a wordplay on the concept that the site is a home for your photos. Casa in Spanish translates to the house. Now do you see a house in the middle of the colorful shutters or do you see a house?
Cisco is well-known for designing, manufacturing, and selling networking equipment. It is therefore not surprising that they decide to incorporate an illustrated digital signal into their logo.But there’s another meaning to that digital signal. In fact, it looks like an abstract of the famous Gold Gate bridge in San Francisco. By choosing this design, Cisco managed to both convey what they do and where they are located at.
The digital pinboard site, Pinterest, tied its logo directly into the social network’s core. While the hidden image might not be immediately obvious, it is certainly fitting for the platform: the letter “P” doubles as a pin. Michael Deal, co-designer of the Pinterest logo, said: “For most of the project, I had avoided making visual reference to the image of a pin because it seemed too literal. But the “P” started to lend itself too well to the shape of a map pin.”